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We offer distinguished mobile shopping experiences.

Emerging market of smart phone users around the globe, increasing number of customers viewed and purchased our goods through mobile and new ways in media, CJ ENM O SHOPPING DIV. was the first company in Korea to introduce home shopping mobile application specializing by updating live streaming features as well as personalized shopping services for individual users. CJ ENM O SHOPPING DIV. took the lead in the mobile market by introducing 'Mobile CJmall' application and has developed various applications providing wider shopping options and showing a wide growth every year.

Mobile volume handle
1.8 billion won in 2010, 16.2 billion won in 2011, 72.4 billion won in 2012, 305 billion won in 2013, 640 billion won in 2014, 745 billion won in 2015, 856 billion won in 2016, 951.9 billion won in 2017, 1.1645 trillion won in 2018, 1.8230 trillion won in 2019
Mobile business history
  • 2010 Launched ‘Mobile CJmall’, first in home shopping industry to commercialize smart phone mobile commerce
  • 2011 Launched CJmall tablet app
  • 2012 Launched ‘O Clock’ App
    Launched ‘Baby O Diary’ App
    Launched ‘O’s Mirror’ App
    ‘Mobile CJmall’ App awarded at ‘Mobile Brand Awards’
    Over 10 billion won in annual gross merchandise sales
  • 2013 Introduced mobile target push system
    Launched ‘CJ Onmart’ App
    ‘Mobile CJmall’ App awarded at ‘Mobile Brand Awards’ for second straight year
    ‘O Clock’ App received social shopping sector award in the ‘Smart App Awards’
  • 2014 Monthly gross merchandise sales exceeded 50 billion won
    Launched ‘OliveYoung’ App
  • 2015 Launched ‘O Shopping Plus’ page on CJmall Application
  • 2016 Started ‘TalkOrder’ Service through Kakaotalk
  • 2017 Launched ‘O’Tour’ mobile webpage
    Launched ‘1st Look’ App
    Launched Mobile Channel 'Shoclive‘
    (Shoc : Shopping+Creator)
  • 2018 Hosted Survival program for Shopping creator
    'Shoc Audition'
  • 2019 Hosted Survival program for Shopping creator
    'Shoc Audition season 2'
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