CJ O Shopping, the very first Korean home shopping company to enter the global market by launching “Dongbang CJ” in Shanghai, China in 2004, later partnered up with major companies in India, Japan, Vietnam, Thailand, Turkey, Philippines, Mexico and Malaysia, is slowly going beyond Asia’s top multi-media retailer to expand worldwide.
CJ O shopping has introduced the Korean-type home shopping programs called ‘shoppertainment’ which combines shopping & entertainment and has introduced ‘K-brands’ (Korean brand) to lead the ‘home shopping Hallyu’ in the world.
It also established the subsidiary ‘CJ IMC’ for stable sourcing and supply of merchandises and to introduce popular Korean products internationally, while conducting importations of excellent overseas products to Korea and other international corporation. CJ O Shopping also provides opportunities for small and medium sized Korean businesses to safely pioneer into the global market.
CJ O Shopping is expanding beyond the Asian home shopping belt into the global arena and will continuously create the successful story of ‘K-brand’ using CJ O Shopping’s overseas network as well as finding new global networks to expand our business area and to create shared value amongst our partner corporations.