CJ O Shopping introduces a new venture in broadcasting to operate ‘shoppertainment’ programs, which is a new business platform to combine shopping and entertainment together. Unlike infomercials the program introduces the product and provides up to date fashion & beauty information, sharing personal experiences of major guest speakers and interacting with customers through mobile platform have caught the eyes of our consumers.
|Legend of Beauty||
A program that solves the concerns of all beauty beginners in the world!
‘Travel Over Flowers’, started January 2014, is the longest-running program of all TV shopping travel programs. The program has built trust with almost half a million customers by introducing good travel packages and offering detailed information about them. The program has elevated excitements and anticipations of travelling by showing the footages of beautiful travel sites and providing various benefits to customers.
‘The Table Expert’ introduces superfoods to customers who want to enjoy foods with healthy ingredients. The program, organized as a food show, suggests various foods with two shopping show hosts who actually cook and taste the food. Through this program, As this program sells seasonal foods, not only housewives but also one-person households and dual-earner couples can easily order fresh food.
The night of Ohdeoku is the first home shopping program to introduce action figures in the broadcast in April 2015. Since then, it attracted a variety of young customers by introducing exotic products such as drones, DJ equipment, India tour packages, baseball season tickets and vinyl records and turntables, etc. Besides, it has become unique home shopping content through the hosts' special outfits and their acting as well as unique state designs suited to the products.