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CJ ENM O SHOPPING DIV. is the first company to introduce home shopping business in Korea.

Since starting the nation's first TV Shopping broadcast in 1995, CJ ENM O SHOPPING DIV. has taken the lead in creating a new shopping culture through providng 24/7 broadcasting, good quality products at reasonable prices, and quick delivery to our customers

  • Gross Merchandise Sales2.1068Trillion Won
  • Number of handled products 630items
  • Broadcasting households(*as of 2017)30.4 million households
    (100% penetration of total
    households with TV)

Main Shoppertainment programs

CJ O Shopping introduces a new venture in broadcasting to operate ‘shoppertainment’ programs, which is a new business platform to combine shopping and entertainment together. Unlike infomercials the program introduces the product and provides up to date fashion & beauty information, sharing personal experiences of major guest speakers and interacting with customers through mobile platform have caught the eyes of our consumers.

  • CHOI HWA JUNG SHOW
    • A program that brings joy to your homes every Wednesday evening with special guest, Choi, Haw-Jeong, and shopping show hosts Lee, Min Woung and Kang, Youn Hee!
      This program introduces products and brands that celebrities love, and helps customers have reasonable shopping experiences by suggesting trendy lifestyle. One thing that cannot be missed on this program is the honest reviews by the three hosts who already tried out the products.
    • Air TimeWednesdays 20:40~22:40
  • CHOI HWA JUNG SHOW picture
  • Celebshop TV
    • Airing since November of 2009, CelebShop TV is the first fashion “Shoppertainment” program. Korea’s top stylist, Jeong, Yun-Gi recommends various looks with different items, and styling tips. Every season, the program presents new items that are only available on CelebShop TV. Together with the help of several top creators from various fields and shopping show host, Seo, Ah-Rang, the program provides viewers with fashion tips from head to toe.
  • for the detail of CelebShop TV photo of celebshop TV
  • Hit the Style
    • A fashion program that suits customers’ personal tastes with a stylish shopping show host, Lim, Se Young, and a fashion expert shopping show host Lee, Min Woung!
      The program presents the best-selling fashion items or new items of the week, therefore, it helps our customers be free from fashion concerns that are occurred every season. On this program, our customers can learn various fashion tips from the Korea’s top stylist, Han, Hye Yeon.
    • Air TimeSaturday 22:30~01:00
  • photo of Hit the Style
  • DONGGAGE
    • Donggage is a program hosted by a shopping show host Dong Ji Hyun as if she actually runs the shop with the concept of 'The customer is king'.
      The show host Dong Ji Hyun becomes the owner of the TV shop, suggesting the products that customers would want.
      The stage set is decorated as a shop that has good products and regular customers and could possibly exist in every neighborhood.
      The owner Dong Ji Hyun, who gives advices like an older sister, runs the show with a part-timer Alex, who is considered to know women more than themselves, by introducing great products.
    • Air TimeTuesday 08:15~10:25
  • photo of DONGGAGE
  • Kang Joo Eun’s Good Life
    • ‘Kang Joo Eun’s Good life’, which a special household appliances program, is run by a celebrity ‘Kang Joo Eun’ and CJ O Shopping's main shopping show hosts.
      It introduces the latest life styles with the concept of ‘’wisdom for enjoying life” and suggests household appliances, interior design products, etc.
      Kang Joo Eun, Who dreams of becoming Korea’s Martha Steward, provides genuine explanations on products based on housekeeping tips and wisdom of choosing good products.
    • Air TimeSaturday 08:20~10:20
  • photo of Kang Joo Eun’s Good Life
O Fashion Studio, SECRETO, Fashion Jackpot Time, Perfect Runaway, Han, Chang-Seo’s Beauty Show, Shopping get it beauty on Air List
Luxury Luxury Boutique

Luxury goods on TV, special shopping experience for your value.
Luxury boutique is specialized in high-end luxury brands like Gucci, Prada and Burberry for an hour. Also Luxury Boutique was specially designed to produce as the number of customers to buy luxury goods through TV home shopping.
We only introduce guaranteed authentic items which is already certified by expert authenticators to reduce customer's concern about purching luxury goods on TV.

Beauty & Fashion Style Market

Style Market, Trendy TV HomeShopping with ‘Dong-Ji-Hyun’ and ‘Narsha’
Style Market introduces the latest and greatest fashion and beauty products from famous group buying items, celebrity beauty products, limited edition items from high-end brands with great deals.

Legend of Beauty The God of Beauty

A program that solves the concerns of all beauty beginners in the world!
‘Legend of Beauty’ is a total beauty solution program that the three beauty experts solve beauty problems and answer all questions from our customers. The program strives to provide professional beauty knowledge with the shopping show host ‘Han Chang Seo’, considered a leading expert in beauty, the goddess shopping show host ‘Choi Eun Mi’, and ‘Aura M’ as hosts of the show. The program has shared beauty items, beauty tips, and beauty know-how to customers under the slogan of ‘’Make every woman beautiful’’.

Travel Travel Over Flowers

‘Travel Over Flowers’, started January 2014, is the longest-running program of all TV shopping travel programs. The program has built trust with almost half a million customers by introducing good travel packages and offering detailed information about them. The program has elevated excitements and anticipations of travelling by showing the footages of beautiful travel sites and providing various benefits to customers.

Food Alive Food Markett

Premium food program ‘살맛나는 푸드마켓(Alive Food Market)’ is starting from the customer’s side “Isn't there any place to buy good food at a reasonable price? " what we always consider as a top priorities are tasts, material, and cost effectiveness.
Beyond selling premium foods we aim to deliver various useful information about food and living like “ how to handle the food easily” or “top secret recipes of show host” for our customers.

Annual Best SellersTop rank of most beloved products of CJ ENM O SHOPPING DIV.

  • 2018
    1. 1st A+G(Fashion Clothing)
    2. 2nd A.H.C(Hair and beauty products)
    3. 3rd VW VeraWang(Fashion clothing)
    4. 4th Zio Songzio(Fashion Clothing)
    5. 5th CelebShop edition(Fashion Clothing)
  • 2017
    1. 1st A.H.C(Hair and beauty products)
    2. 2nd A+G(Fashion Clothing)
    3. 3rd S.L Riahh(Fashion clothing)
    4. 4th Zio Songzio(Fashion Clothing)
    5. 5th Kim Na Woon The Kitchen(Foods)
  • 2016
    1. 1st A.H.C(Hair and beauty products)
    2. 2nd Brera(Fashion accessories)
    3. 3rd A+G(Fashion clothing)
    4. 4th Kim Na Woon The Kitchen(Foods)
    5. 5th Cha Hong(Hair and beauty products)
  • 2015
    1. 1st Zio Songzio(Fashion clothing)
    2. 2nd Viyella(Fashion clothing)
    3. 3rd S.L Riahh(Fashion clothing)
    4. 4th Brera(Fashion accessories)
    5. 5th Nathalie Chaize(Fashion clothing)
  • 2014
    1. 1st Zio Songzio(Fashion clothing)
    2. 2nd S.L Riahh(Fashion clothing)
    3. 3rd Viyella(Fashion clothing)
    4. 4th Brera(Fashion accessories)
    5. 5th Nathalie Chaize(Fashion clothing)
  • 2013
    1. 1st Zio Songzio(Fashion clothing)
    2. 2nd S.L Riahh(Fashion clothing)
    3. 3rd Brera(Fashion accessories)
    4. 4th Loft Design By(Fashion clothing)
    5. 5th Nathalie Chaize(Fashion clothing)
  • 2012
    1. 1st IPKN Vibrating Foundation(Hair and beauty products)
    2. 2nd FIDELIA(Underwear)
    3. 3rd IOPE(Hair and beauty products)
    4. 4th S.L Riahh(Fashion clothing)
    5. 5th Zio Songzio(Fashion clothing)
  • 2011
    1. 1st Oseque Oxygen Mast Cleanser(Hair and beauty products)
    2. 2nd FIDELIA(Underwear)
    3. 3rd AKI By Ashidamiwa(Underwear)
    4. 4th S.L Riahh(Fashion clothing)
    5. 5th Richenna Haircolor(Hair and beauty products)
  • 2010
    1. 1st FIDELIA(Underwear)
    2. 2nd Blueway BangBang(Fashion clothing)
    3. 3rd LocknLock Livingbox(Household items)
    4. 4th SEP(Hair and beauty products)
    5. 5th Bello Casa(Bedding)
  • 2009
    1. 1st Happy Call(Kitchenware)
    2. 2nd Andong Salted Mackerel(Foods)
    3. 3rd Daeng Gi Meo Ri Shampoo(Hair and beauty products)
    4. 4th SEP(Hair and beauty products)
    5. 5th FIDELIA(Underwear)
  • 2008
    1. 1st Daeng Gi Meo Ri Shampoo(Hair and beauty products)
    2. 2nd Andong Salted Mackerel (Foods)
    3. 3rd Arnaldo Bassini(Kitchenware)
    4. 4th FIDELIA(Underwear)
    5. 5th Kappa Track Suit(Fashion clothing)
  • 2007
    1. 1st Daeng Gi Meo Ri Shampoo(Hair and beauty products)
    2. 2nd Hanskin BB Cream(Hair and beauty products)
    3. 3rd Andong Salted Mackerel(Foods)
    4. 4th Sweet be By Hong Sung Wan(Fashion clothing)
    5. 5th Glasslock(Kitchenware)
  • 2006
    1. 1st Daeng Gi Meo Ri Shampoo(Hair and beauty products)
    2. 2nd Andong Salted Mackerel(Foods)
    3. 3rd Gu Bon Gil Rib Set(Foods)
    4. 4th Edenis bedding(Kitchenware)
    5. 5th Kitchenart(Kitchenware)
  • 2005
    1. 1st Andong Salted Mackerel(Foods)
    2. 2nd Gu Bon Gil Rib Set(Foods)
    3. 3rd 내용이없습니다.
    4. 4th 내용이없습니다.
    5. 5th FIDELIA(Underwear)
  • 2004
    1. 1st Andong Salted Mackerel (Foods)
    2. 2nd FIDELIA(Underwear)
    3. 3rd Caruso(Fashion clothing)
    4. 4th Zio Songzio(Fashion clothing)
    5. 5th 내용이없습니다.
  • 2003
    1. 1st Happy Call(Kitchenware)
    2. 2nd LocknLock(Kitchenware)
    3. 3rd CJ Fatdown (Foods)
    4. 4th Power hand blender(Kitchenware)
    5. 5th Joeun-A-Chim Electric Mat(Household items)
  • 2000~2002
    1. 1st FIDELIA(Underwear)
    2. 2nd Space Bag(Household items)
    3. 3rd Gu Bon Gil Rib Set(Foods)
    4. 4th Dimchae(Home appliances)
    5. 5th Hyunju I Friend(Home appliances)
  • 1995~1999
    1. 1st Dol-Sa-Gak Grill Pan(Kitchenware)
    2. 2nd Jangsoo Stonebed (Furniture)
    3. 3rd Oscar Multipurpose Juicers(Kitchenware)
    4. 4th Power hand blender(Kitchenware)
    5. 5th Imperial Chrystal Home set(Kitchenware)
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