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ONLYONE BRAND

CJ O SHOPPING strives to develop brands in order to introduce and direct the products that customers want and to provide innovative shopping values.

ONLYONE BRAND is a self-developed PB (PRIVATE BRAND), exclusive to CJ O SHOPPING. Creation of new products,
O shopping manages all the process from early stages of development to production and sales, the acquisition of franchises for existing brands, and the exclusive introduction of products through joint-direction with famous designers and manufacturers. CJ O SHOPPING has been growing into a global NO.1 multi-retailer by operating about 60 ONLYONE brands in a variety of categories such as fashion & beauty, food, and kitchenware.

Major ONLYONE BRAND

VW VERA WANG
‘VW Vera Wang’ is a CJ O Shopping’s total fashion brand that embodies an elegant simplicity and an understated elegance of the world’s famous designer Vera Wang.

CJ O Shopping has signed an exclusive deal with Vera Wang launching ‘VW Vera Wang’ in 2015. Since 2016, it has expanded to a total fashion brand that provides high-quality-products by featuring luxurious design and materials. On top of ‘VW Vera Wang’, CJ O Shopping has been offering the underwear brand, ‘Vera Wang Intimates’ and the home furnishing brand, ‘Vera Wang Home’.

VW VERA WANG IMAGES

Jean-Michel Basquiat
Jean-Michel Basquiat is a premium golf casual brand featuring paintings from Jean Michel Basquiat

Jean-Michel Basquiat is a premium golf casual brand featuring paintings from Jean Michel Basquiat who has been referred to as the ‘Black Picasso’, and was one of the most influential artists in America during the 1980s. His works have been highly esteemed as his work ‘Untitled 1982’ was sold for $57.3 million at an auction in New York City. Every season, CJ O Shopping introduces sophisticated concepts that enable mix-and-match fashion in our daily life through high-quality materials based on his artwork.

Jean-Michel Basquiat IMAGES

CelebShop
CelebShop is a style creator brand that brings a pleasant day to customers with good taste.

CelebShop is a fashion and life style brand collaborated between a group of creators and various designers, and brands. ‘CelebShop Edition’ offers a new shopping culture by presenting the most essential style for each season and items that allows various fashion styles.

CelebShop IMAGES

FIDELIA
As the nation’s first home shopping PB products, FIDELIA takes the lead in the history of home shopping fashion.

FIDELIA is a premium underwear brand launched by CJ O SHOPPING in 2001. Since it was launched, FIDELIA has achieved more than 500 billion won in accumulated sales revenue. This brand is a best steady seller in the home shopping business, ranking among top hit items every year. In 2011, FIDELIA caused a sensation by casting the world top model, Gisele Bundchen, as its brand model. In April, 2012, it was collaborated with the world famous designer of the luxury brand dress,
Vera Wang.
In August in the same year, FIDELIA won the spotlight in the ‘Paris International Salon De la Lingerie’ in collaboration with the former Christian Dior designer, Cilia Boes. As FIDELIA has been showcased at the world’s largest lingerie show, ‘Paris International Salon De la Lingerie’ for five times in 2002, 2003, 2012, 2013, and 2014, it has received attention from distribution companies all around the world such as Europe, Middle East, and Asia.

FIDELIA

SEP
SEP is CJ O Shopping’s professional make-up brand that produces highly pigmented but safe lipsticks.

After its launch as a professional cosmetic brand in 2008, SEP has been one of the top selling private brands with a record of more than 100 billion won in total sales. It has been making new history as a professional make-up brand by expanding into OliveYoung and famous department stores beyond TV Home Shopping and appealing to young women between the age of 25 and 34.

SEP IMAGES

ODENSE
‘ODENSE’ is a tableware brand, reflecting northern Europe Scandinavian trends.

‘ODENSE’, the first tableware PB of CJ O SHOPPING, is developed based on the idea that modern people living their busy lives prefer the practical and comfortable lifestyle of northern Europeans rather than luxurious life. Inspired by Odense in Denmark, which is famous as the birthplace of author Hans Christian Andersen and is full of fairy-tale environment.
The first collection ‘Odense Poaleintroduced in 2013, followed by the second collection Atelier in 2015, using the colors of deep blue and coral grey inspired by deep blue ocean, coral and sand of northern Europe.
Atelier dinner wear features its unique cell-carving comb-pattern pottery made by the master craftsman ‘ODENSE’ became the nation’s first kitchenware brand to win the Red Dot Design Award for 3 consecutive years. Red Dot Design Award is one of the top 3 international design awards which have 50 years of its prestigious reputation.

product of ODENSE

VO.TEMM
VO.TEMM is the living brand that supports and enriches our daily lives.

‘VO.TEMM’ is the abbreviation of ‘Value of Living Item’ which is a living/interior brand developed by CJ O Shopping in 2015. It is designed to aim those bargain shoppers in 30s to 50s who concern about its high quality and affordable price rather than brand name itself. The products have close relationship with our daily lives from drawers to everyday spending goods and the price is 30% cheaper than the regular living brands.

product of VO.TEMM

O Daily Nature
‘O Daily Nature’ is the main food brand of CJ O Shopping which contains the nature itself with a great taste and plenty of nutrition and it helps improving your body with a better health by fulfilling all those nutrition that you need.

‘O Daily Nature’ introduces new collections of beverages containing only natural ingredient to provide appropriate nutrients for healthier life. The first beverage series of ‘O Daily Nature’ is made from 100% extracts of pomegranate which contains 5 essential nutrients plus 8 kinds of vitamins and 7 kinds of minerals without any additives, artificial flavoring or colors.
The second series of ‘O Daily Nature’ is wild blueberry; blueberry is well known for its powerful antioxidant and is the top 10 super food of the world. Wild blueberry contains twice as much antioxidant than normal blueberries. Up to 240 wild blueberry extracts are used in each sachet with no other preservatives or ingredients. Its latest series contains; ‘Cabbage&Broccoli’ that helps for better stomach condition, ‘Premium Nuts&Berries’ that everybody can easily enjoy for daily snacks, and its ‘mixed grains’ series with a great taste and also plenty of nutrition.

product of O Daily Nature

Green Apple Diet Secret
‘Green Apple Diet Secret’ is the main diet health supplement brand of CJ O Shopping which could be easily taken in daily life.

‘Green Apple Diet’ was launched in January 2016 and assists reducing body fat by taking one pill a day for 12 weeks. In the same year it has been licensed by the Ministry of Food and Drug Safety for its ‘Green Apple extract Polyphenol’ for losing weight. It even shows the decrease in size of visceral fat and the overall abdominal fat after 4 weeks of stop taking pills.

product of Green Apple Diet Secret

REDSECRET
REDSECRET is a health supplement for assisting women in menopause

In November 2015 CJ O Shopping has launched ‘REDSECRET’ after testing women in menopause for 8 weeks and showed the improvement of their KI and MRS.
It contains ‘Pomegranate extract’ which is well known for assisting women in menopause. It is made with jelly type which can be easily taken in daily life.

product of REDSECRET

ONLYONE BRAND LIST

FASHION
  • VERA WANG INTIMATES
    VERA WANG INTIMATES

    ‘VW Vera Wang’ is a CJ O Shopping’s total fashion brand that embodies an elegant simplicity and an understated elegance of the world’s famous designer Vera Wang. CJ O Shopping has signed an exclusive deal with Vera Wang launching ‘VW Vera Wang’ in 2015. Since 2016, it has expanded to a total fashion brand that provides high-quality-products by featuring luxurious design and materials. On top of ‘VW Vera Wang’, CJ O Shopping has been offering the underwear brand, ‘Vera Wang Intimates’ and the home furnishing brand, ‘Vera Wang Home’.

  • Jean-Michel Basquiat
    Jean-Michel Basquiat

    Jean-Michel Basquiat is a premium golf casual brand featuring paintings from Jean Michel Basquiat who has been referred to as the ‘Black Picasso’, and was one of the most influential artists in America during the 1980s. His works have been highly esteemed as his work ‘Untitled 1982’ was sold for $57.3 million at an auction in New York City. Every season, CJ O Shopping introduces sophisticated concepts that enable mix-and-match fashion in our daily life through high-quality materials based on his artwork.

  • CelebShop
    CelebShop

    CelebShop is a style creator brand that brings a pleasant day to customers with good taste. CelebShop is a fashion and life style brand collaborated between a group of creators and various designers, and brands. ‘CelebShop Edition’ offers a new shopping culture by presenting the most essential style for each season and items that allows various fashion styles.

  • CelebShop
    Fidelia

    Fidelia is a premium underwear brand launched in 2011. It recorded a total of 500 billion won in sales revenue in twelve years since its launching and placed its name in the hit product list every year as one of the best steady-sellers in the home shopping industry. It has been gaining attention from distributors around the world including Europe, the Middle East and Asia after entering the world’s largest lingerie show, the ‘Paris International Lingerie Show’ five times.

  • A+G
    A+G

    ‘A+G’ is a fashion brand created through the collaboration of stylist Han Hye-yeon and designer Jang Min-young in 2011. Basics and unchanging simplicity is the brand concept, and high quality and trendy products are offered at more competitive prices.

  • Daniel Cremieux
    Daniel Cremieux

    The French traditional classic brand ‘Daniel Cremieux’ launched by CJ O Shopping in 2011 is a global brand with stores all around the world including Japan, USA and Italy. It uses high-end materials on the classic, yet refined designs, as a preppy-look style for gentlemen.

BEAUTY
  • SEP
    SEP

    SEP is CJ O Shopping’s professional make-up brand that produces highly pigmented but safe lipsticks. After its launch as a professional cosmetic brand in 2008, SEP has been one of the top selling private brands with a record of more than 100 billion won in total sales. It has been making new history as a professional make-up brand by expanding into OliveYoung and famous department stores beyond TV Home Shopping and appealing to young women between the age of 25 and 34.

HOUSEHOLD PRODUCT
  • Odense
    Odense

    CJ O Shopping unveiled ‘Odense’ in 2013. It is tableware developed based on the preferences of the busy modern people who prefer the lifestyles of northern Europeans who live a practical and comfortable life, rather than extravagant and luxurious lifestyles.

  • VO.TEMM
    VO.TEMM

    ‘VO.TEMM’ is the abbreviation of ‘Value of Living Item’ which is a living/interior brand developed by CJ O Shopping in 2015. The products have close relationship with our daily lives from drawers to everyday spending goods and the price is 30% cheaper than the regular living brands.

HEALTH FOOD
  • O Daily Nature
    O Daily Nature

    ‘O Daily Nature’ introduce the nature itself with the great taste and plenty of nutrition for your healthy life.

  • Green Apple Diet Secret
    Green Apple Diet Secret

    After the recognition from the Ministry of Food and Drug Safety for reducing body fat, CJ O Shopping’s ‘Green Apple Diet’ introduce the new way of losing fat containing the ‘Green Apple extract Polyphenol’.

  • REDSECRET
    REDSECRET

    ‘REDSECRET’ uses the pomegranate extract to assist women in menopause. It is made with jelly type which can be easily taken in daily life.

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